Our Story


Upset with all the waste packaging in your food shop? Me too. But there is hope!

A simple 5p levy on plastic bags has reduced use by over 95%. Today, the average person uses 4 single-use carrier bags a year, compared with 140 in 2014.

I believe the same reduction is possible for all grocery packaging. It's just a touch more complicated... 

This is not my background. I’ve spent the last three years in education and before that reward and loyalty.

This is not as random as it might first appear as lots of the skills I've learn, like systems, innovation and team work, will be put to good use on our mission to make doorstep refills a thing.

There’s only so much impact I can have delivering on my bike in E17 but this is where it begins...

I’m delighted that Hannah is partnering with me on this journey. She runs one of the finest refill shops in London, Greener Habits. And big thanks to another Walthamstow resident, Tim George, for the branding.

If you're a resident in E17 looking to be more green please let us refill your jars, bottles, tubs and boxes!

Together, we will learn how to minimise waste and make grocery shopping the most zero waste it can be.

If you have any questions or feedback please slide into my DMs or email mitch@we-fill.co.uk.

If you'd like to keep in the loop with what we're up to please sign up to our newsletter (on the homepage).

As a reward for making it to the bottom of this page, here's piccy of me posing outside Greener Habits 🤙

 
Mitch from WeFill posing outside Greener Habits zero-waste shop, Walthamstow E17